Nexen Tyres Review: UAE Performance & Durability

Nexen Tyres , a South Korean brand, offer UAE drivers a budget-friendly yet reliable option for navigating Dubai’s 50°C heat, urban streets, and sandy desert trails. Established in 1942 as Heung-A Tire, Nexen has grown into a global player, supplying OEMs like Hyundai, Kia, and Volkswagen across 130 countries. With the UAE tyre market valued at USD 308.1 million in 2024 and projected to reach USD 455.2 million by 2030, Nexen’s ESMA-compliant tyres, priced at AED 250–600, compete with premium brands like Michelin at a lower cost. This 2025 review evaluates Nexen’s performance and durability in UAE’s extreme conditions, highlighting top models, pros and cons, and tips for maximizing value. Brand Overview Nexen, renamed in 2000, is known for innovative, durable tyres for sedans, SUVs, and light trucks. Its UAE lineup includes N’Fera SU1 (performance), N’Blue HD Plus (fuel-efficient), Roadian HTX RH5 (highway-terrain), and Roadian AT Pro RA8 (all-terrain). Manufactured with advanced tread ...